Advertising Agency Compensation | Value Based Compensation

Brands and marketing communications agencies are critical assets of major marketers. Since 1987 Morgan Anderson has pioneered agency search practices, agency fee compensation, “best practice” agency contracts, and agency benchmarking for the financial management of major marketers’ brands and marketing communications. A focus has been to balance both the qualitative and quantitative aspects of marketing communications and to integrate procurement and marketing objectives using our knowledge, proprietary expertise, and innovative business model. Comparable services can also be provided for other asset classes. Contact: aanderson@morgananderson.com

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“4A’s Agency Labor Billing Rate Survey Is Tip of Iceberg” [Read More]

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“….. 6 Best-Practice Marketers (P&G, IBM, Apple, GE. Nike, BMW)” by Research Team Morgan Anderson [Read More]

“New Study: Is There a Trend Towards Consolidating to Multiple Agencies within a Single Holding Company?” By Arthur Anderson [Read More]

“Benchmarking & Brokering U.S.A. & Global Agency Compensation” by Arthur Anderson & Lee Anne Morgan [Read More]

Morgan Anderson Consulting

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