Archive for 2005

“General Motors Cutback Could Strike Ad Agencies” by Andrew McMains & Karl Greenberg, Adweek

“General Motors Marketing Could Be Next Major Cut” by Andrew McMains, Brandweek

“Demands for integrated and nontraditional fare lead to consolidation” by Matthew Creamer, AdAge

“Samsung & WPP: Tense from the Start” by Andrew McMains & Kathleen Sampey, Adweek

“Ogilvy looks to the power of one;” by Matthew Creamer, Advertising Age

“Stand & Be Counted” by Arthur Anderson, Adweek

“Trying a Shortcut to a Long Relationship” by Jim Lovel, Adweek

“Omnicom lands Bank of America” by Brian Steinberg, Wall Street Journal

“Putting a Value on Marketing Dollars” by Brian Steinberg, Wall Street Journal

“Going off the Roster to Handpick ‘the Best’ ” by Aaron Baar