Archive for 2006

“It’s Back to the Future for IPG’s Media Shops” by Steve McClellan, Adweek

“PHD Becomes Third Shop To Create New Buying Post Enlist Uber Buying” by Steve McClellan, Adweek

“Different Paths But One Idea: Reclaim Media Strategy” by Kathleen Sampey & Gregory Solman, Adweek

“Omnicom: We have the buffet marketers want;” by Matthew Creamer, Advertising Age

“Accountability: Yours – It’s up to clients to cut agency-relationship waste” by Arthur Anderson, The Hub Magazine

“TBWA’s Media Arts Lab Rebundles For Apple” by Andrew McMains, Adweek

“Consulting in marketing: Accenture, others playing role in firms’ processes” by Matthew Creamer, Crain’s Chicago Business

“E-Media Marketplace: A Big Idea Whose Time Has Come” by Arthur Anderson, Mediaweek

“Management Consultants Push Further Into Ad Business” by Matthew Creamer, Advertising Age

“Codifying Human Values: A Constitution Can Strengthen Client-Agency Partnerships” by Arthur Anderson, Adweek