Archive for 2010

“Agency Search: Ante Up, But How Much?” by Lee Anne Morgan

“Anomaly’s New Horizons” by Andrew McMains, Adweek

“6 Best Practices for Managing Digital Agency Fee Costs, Process & Performance” by Arthur Anderson & Daniela Raggetti

Patent Application Assigned to MorganAnderson Consulting for Methodologies for Evaluating Productivity and Efficiency of Business Service Providers Including Advertising Agencies and Marketing Service Firms.

“Advertising Agency Procurement : Overcoming 6 Obstacles to Achieving Marketing Supply Chain Efficiency and Effectiveness” by Daniela Raggetti, Chuck Hatsis & Arthur Anderson

“NEW WAYS TO BENCHMARK DIGITAL AGENCIES | DIGITAL AGENCY COMPENSATION” by Arthur Anderson & Daniela Raggetti

“The Great Recession: Trends Impacting Advertising Spending & Agency Remuneration to 2014″ by Arthur Anderson & Daniela Raggetti

“Advertising Agency Review : Who Owns Agency Work Product in a Search?” by Arthur Anderson

“Advertising agencies have to grow up. And quick.” by David Rae, Marketing Services Procurement

“More Thoughtful Approach to Agency Relationships in Order” by Arthur Anderson for ChiefMarketer.com