Archive for 2010

“6 Best Practices for Managing Digital Agency Fee Costs, Process & Performance” by Arthur Anderson & Daniela Raggetti

Patent Application Assigned to MorganAnderson Consulting for Methodologies for Evalating Productivity and Efficiency of Business Service Providers Including Advertising Agencies and Marketing Service Firms.

“Advertising Agency Procurement : Overcoming 6 Obstacles to Achieving Marketing Supply Chain Efficiency and Effectiveness” by Daniela Raggetti, Chuck Hatsis & Arthur Anderson

“NEW WAYS TO BENCHMARK DIGITAL AGENCIES | DIGITAL AGENCY COMPENSATION” by Arthur Anderson & Daniela Raggetti

“The Great Recession: Trends Impacting Advertising Spending & Agency Remuneration to 2014″ by Arthur Anderson & Daniela Raggetti

“Advertising Agency Review : Who Owns Agency Work Product in a Search?” by Arthur Anderson

“Advertising agencies have to grow up. And quick.” by David Rae, Marketing Services Procurement

“More Thoughtful Approach to Agency Relationships in Order” by Arthur Anderson for ChiefMarketer.com

“Endless Pressure on Price Traps Agencies, Clients in Death Spiral” by Jean Marie Dru, AdAge – Comment by Arthur Anderson

“Hmm. It’s 2010 – About Time for Chipotle to Switch Up Ad Agencies” by Rupal Parekh, AdAge – Comment by Arthur Anderson