January 1, 2011—Lee Anne Morgan has become Managing Director of Morgan Anderson Consulting with co-founder, Arthur Anderson, assuming the role of Chief Innovation Officer at the 24-year-old marketing communications management consulting firm.
With Morgan at the helm, Morgan Anderson Consulting will continue to emphasize its pioneering agency search services for marketers seeking the best performance from their creative, media, and digital and other marketing agencies.
Founded in 1987, Morgan Anderson Consulting created many “best practice” marketing communications standards in use today, including global agency compensation and benchmarking as well as other marketing search and stewardship innovations.
“Arthur and I have consistently sought ways to provide practical solutions, innovation, and relevancy for stewardship and search services to marketers,” said Morgan. “This transition in leadership will afford Arthur more time to pursue our global practice for Morgan Anderson International, headquartered in Switzerland, and continue his active role innovating new services for Fortune 500 companies. He will, of course, continue to advise Morgan Anderson Consulting and our marketing clients as well as innovate the assessment and evaluation of other professional services areas for corporate clients.”
“With Lee Anne Morgan in the principal leadership role, Morgan Anderson 
Consulting will once again provide its gold-standard creative, media and digital media agency search and selection services to leading corporations,” said Anderson. “Morgan Anderson Consulting will, likewise, continue its legacy services of agency compensation assessment and benchmarking to North America as well as internationally through Morgan Anderson International. We are working on new value-add services that address other professional service areas such as management consulting firms where large fee amounts are invested by corporations each year.”
Contact Information
Lee Anne Morgan: 212.741.0804
Morgan Anderson Consulting
54 Fyke Road, Catskill, NY 12414
lamorgan@morgananderson.com
Web Site: www.morgananderson.com
