PERSPECTIVES™

Papers by MorganAnderson

NEW STUDY: IS THERE A TREND TOWARDS CONSOLIDATING TO MULTIPLE AGENCIES WITHIN A SINGLE HOLDING COMPANY?

Benchmarking & Brokering U.S.A. & Global Agency Compensation

The Fiction of Hourly Rates for PR Agencies – A Road Map for Marketing and Procurement

Lee Anne Morgan Assumes Leadership of Morgan Anderson Consulting as Firm Expands Services

“Agency Search: Ante Up, But How Much?” by Lee Anne Morgan

“6 Best Practices for Managing Digital Agency Fee Costs, Process & Performance” by Arthur Anderson & Daniela Raggetti

Patent Application Assigned to MorganAnderson Consulting for Methodologies for Evaluating Productivity and Efficiency of Business Service Providers Including Advertising Agencies and Marketing Service Firms.

“Advertising Agency Procurement : Overcoming 6 Obstacles to Achieving Marketing Supply Chain Efficiency and Effectiveness” by Daniela Raggetti, Chuck Hatsis & Arthur Anderson

“NEW WAYS TO BENCHMARK DIGITAL AGENCIES | DIGITAL AGENCY COMPENSATION” by Arthur Anderson & Daniela Raggetti

“The Great Recession: Trends Impacting Advertising Spending & Agency Remuneration to 2014″ by Arthur Anderson & Daniela Raggetti