Press

“Some ad agencies get paid by results” by Lily Folwer, Marketplace (NPR) – Comment by Arthur Anderson

“Unmasking the Procurement Executive” by Jack Neff, Advertising Age

“Big agencies’ last legacy: the $964-an-hour creative” by Rupal Parekh, Advertising Age

“Using the Right Metrics for Measuring the Agency Relationship” by Arthur Anderson

“ANA Survey: Agency-Performance Reviews Are Now Business as Usual” by Jack Neff, Advertising Age

“P&G to Shops: Use These Production Cos.” by Andrew McMains, Adweek

“Unilever Set to Join Cost-Cutting Push” by Andrew McMains, Adweek

“On-Boarding For More Productive Agency Relationships” by Arthur Anderson, MarketingDaily

“Defining Agency Fees and Incentives” by Arthur Anderson, MarketingDaily

“Crafting A Best-Practice Agency Scope of Work Document” by Arthur Anderson, MarketingDaily