Perspectives

“6 Best Practices for Managing Digital Agency Fee Costs, Process & Performance” by Arthur Anderson & Daniela Raggetti

Patent Application Assigned to MorganAnderson Consulting for Methodologies for Evalating Productivity and Efficiency of Business Service Providers Including Advertising Agencies and Marketing Service Firms.

“Advertising Agency Procurement : Overcoming 6 Obstacles to Achieving Marketing Supply Chain Efficiency and Effectiveness” by Daniela Raggetti, Chuck Hatsis & Arthur Anderson

“NEW WAYS TO BENCHMARK DIGITAL AGENCIES | DIGITAL AGENCY COMPENSATION” by Arthur Anderson & Daniela Raggetti

“The Great Recession: Trends Impacting Advertising Spending & Agency Remuneration to 2014″ by Arthur Anderson & Daniela Raggetti

“Advertising Agency Review : Who Owns Agency Work Product in a Search?” by Arthur Anderson

“Advertising agencies have to grow up. And quick.” by David Rae, Marketing Services Procurement

“More Thoughtful Approach to Agency Relationships in Order” by Arthur Anderson for ChiefMarketer.com

“Endless Pressure on Price Traps Agencies, Clients in Death Spiral” by Jean Marie Dru, AdAge – Comment by Arthur Anderson

“Hmm. It’s 2010 – About Time for Chipotle to Switch Up Ad Agencies” by Rupal Parekh, AdAge – Comment by Arthur Anderson

“Some ad agencies get paid by results” by Lily Folwer, Marketplace (NPR) – Comment by Arthur Anderson

“Advertising Financial Management (Cost Containment)” by MorganAnderson

“Unmasking the Procurement Executive” by Jack Neff, Advertising Age

“Big agencies’ last legacy: the $964-an-hour creative” by Rupal Parekh, Advertising Age

“Best Practices in Bridging The Advertising/Procurement Gap”

“Using the Right Metrics for Measuring the Agency Relationship” by Arthur Anderson

“ANA Survey: Agency-Performance Reviews Are Now Business as Usual” by Jack Neff, Advertising Age

“P&G to Shops: Use These Production Cos.” by Andrew McMains, Adweek

“Unilever Set to Join Cost-Cutting Push” by Andrew McMains, Adweek

“On-Boarding For More Productive Agency Relationships” by Arthur Anderson, MarketingDaily

“Defining Agency Fees and Incentives” by Arthur Anderson, MarketingDaily

“Crafting A Best-Practice Agency Scope of Work Document” by Arthur Anderson, MarketingDaily

“New Tools for Measuring the Marketer-Agency Relationship” by Arthur Anderson, MarketingDaily

“Where Enfatico Went Wrong, and What It Taught” by Rupal Parekh, Advertising Age

Morgan Anderson 360: 8 New Steps to Marketing Communications Stewardship